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Consumer demand for all natural ingredients is driving rapid change in the personal care market. Bioform™ is an all-natural, bio-based solution for use in personal care products that we believe plays directly into that shift. Bioform enables customers the ability to develop and market innovative personal care products based on natural ingredients that meet consumer needs and enable carbon footprint reduction opportunities.
BioForm initially targets the $460 million hair fixative market. It acts as a fixative agent in hair gel formulations with styling benefits, serving to hold, style and protect. Bioform has also proven it can improve performance capabilities to the consumer end-product over traditional petrochemical chemistries.
Bioform can be used in applications ranging from styling gel, cream, wax and water spray. Its primary benefits include:
Bioform is an ideal solution for manufacturers seeking an environmentally friendly ingredient with an ability to achieve a range of hold levels with excellent aesthetics. Bioform offers comparable performance to synthetic film formers with the added benefit of being non-Hygroscopic.
Bioform is exclusively distributed and marketed by Dow Chemical, under the brand name MaizeCare™ Style Polymer and MaizeCare™ Clarity Polymer, which are sustainable, corn-based ingredients that provide consumers with top-performing benefits like improved humidity resistance, curl retention and flexibility in hair styling products.
MaizeCare™ Style Polymer acts as a transparent film-former and styling aid that can range from exceptional stiffness to soft-touch styling.
Beyond hair care, these ingredients can also be leveraged to provide a variety of benefits in other personal care applications.